Celebrated by the press as the democratization of art production, belittled by the established music industry as amateurism, hailed by artists as long awaited independence and neglected by the academic community; Artist-Entrepreneurship warrants a critical in-depth examination. The media celebrates individual examples where musicians become famous without ever signing a record deal. The bedroom is the recording studio, iTunes the record store and MySpace and Facebook the promotion tools – a record label, what for? And then of course, there was Radiohead … But after the initial enthusiasm, the music industry bashing and the 'everybody-is-an-artist-party', it is time to ask for a more objective picture. What about the other 99.9% of Non-Radioheads? Can Artist-Entrepreneurship provide a sustainable business model for new artists? Traditionally, record labels act as gatekeepers for the artists and audience by providing a minimum level of quality and supply regulation - b
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